The Swedish Chef
Showing off the next generation of cooking appliances.
The modern Electrolux kitchen is a place overflowing with technical marvels. Marvels sometimes are not evident upon first glance to the distracted consumer. As a result, the Digital Asset team at Electrolux HQ in Stockholm wanted to clearly and compellingly communicate all the notable features of their home range with a series of product videos. The vignettes produced by INDG would be for use in on social media and in dedicated in store displays.
Dedicated technical videos were also produced for several appliances. A generic ‘limbo space’ and transparent model style were developed to create non region specific settings.
The product videos also had to be customised for a variety of markets globally. This meant substituting the hero product with a local variant and inserting it seamlessly into the existing scene.