Made for Me
The made to measure suit world is about to change.
Ordering a made to measure suit is a process that requires a number of steps with myriad choices along the way. Beyond choosing the fit lies a world of tailoring considerations from full canvas or semi canvas construction to fabric selection and lapel cuts. Prospective clients are often overwhelmed by the sheer number of options. Hugo Boss wanted to modernise this customer experience and digitise the collection of client information and preferences throughout the in-store fitting appointment.
The 3D scan reproduction of a tailored jacket.
The goal was to make the journey as illustrative as possible, clearly signposting the selection steps along the way. A combination of procedural rendering and photogrammetry was employed to make the model photography as realistic as possible.
The application would serve as a digital assistant to the salesperson walking clients through the selection process when purchasing a custom made suit. Intended for rollout to flagship stores in London, Paris, Berlin and Milan the app would feature a custom introduction for each location.